Visa and Lloyds are working with Samsung, whose NFC ready smartphone will be distributed to athletes at the 2012 Olympics, to promote contactless payments. The Samsung phones could be on general sale as soon as September and contactless terminals are expected to be in 60,000 locations in time for the games. Visa Europe's head of innovation, Sandra Alzetta, said:
"The Olympic and Paralympic Games offers an unrivalled opportunity to demonstrate the power of mobile payments to a worldwide audience."
Lloyds TSB are launching an internal pilot for contactless payment this month with a possible commercial launch by the end of this year, ahead of working as issuance partners on the Olympics scheme.

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