Google are setting up a new marketing department specifically to promote contactless payments using their "mobile wallet". The move is aimed at accelerating the European launch of the system. The wallet system will allow users to pay for items and transfer money using their Android smartphones.
Google face a race to be the first to launch their scheme as they face competition from Nokia, Blackberry manufacturers RIM, and mobile network O2 who have all publicised their intent to launch similar schemes in Europe or the UK.
Google have yet to partner with a payment provider, such as Visa or Mastercard, although it is likely they will have to, to run a viable scheme. They will also probably have to pay for the installation of compatible terminals in many locations, as the cost is liable to deter merchants from taking up the scheme.
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