From its offices on Prince of Wales Road, Proxama has created near field communications (NFC) technology which allows users to interact with advanced billboards and posters simply by swiping their phone across a special sensor.
The company will now work with Nokia to integrate the technology into upcoming versions of the C7 handset.
Proxama has designed a complete package known as TagCenter that will also enable Nokia NFC phone users to interact with similar sensors built-in to posters, product packaging and point-of-sale displays.
In the past Proxama has also worked on projects with Virgin Mobile, BT and MasterCard.
Company founder and chief executive officer Neil Garner said: “This collaboration with Nokia means that, very quickly, consumers around the world will be able to enjoy much more rewarding interaction with their favoured brands.
“Proxama’s TagCenter will breathe new life into traditional media chan-nels that have been in decline, by enabling them to deliver to consumers a much more engaging experience.
“Mobile is truly coming of age this year so I am delighted that we have secured a deal that will reap benefits for so many. Consumers have increas-ingly placed more importance on the role their mobile plays in their lives and this is a natural step-change.”
Proxama has also announced a new appointment, David Harbige, who will head up product development work on its contactless payment technology.
With 15 years’ experience in similar industries, he will manage the relationships with handset manufac-turers, network operators, banks and card schemes such as MasterCard to develop new opportunities.
“I am delighted to be joining Proxama at such an exciting stage of its growth”, he said.
“With NFC technology about to revolutionise mobile phone use around the globe, Proxama is at the forefront of the development work with handset manufacturers and payment schemes.”