Just over 20% of them are according to a survey by Axciom. That equates to 6.8m people and, with the advent of NFC-enabled phones, will provide for thought for companies wondering whether to invest in NFC capability.
McDonald's are already installing NFC terminals in all their UK restaurants but it remains to be seen if other big businesses will adopt the technology. Axciom's survey also showed that users will be more willing to NFC payments if it also means they can get rewards in real time. Gaurang Vartikar, head of mobile for Axciom Europe, said:
"Brands now quickly need to understand who these supporters of NFC are, what they spend their money on and what they will use the new services for in order to send them targeted, relevant offers."
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