By the end of the month McDonald's will have launched contactless payment in their UK restaurants.
McDonald's UK IT Director, Mark Fabes, hopes the move will improve the customer's experience. However, he believes that the system will experience low usage to begin with:
"The number of cards with contactless capability among the customer base at the moment is low. But we recgonise that contactless near-field communications capability will soon be in many customers' hands. We believe that having this technology now will help drive people into our restaurants."
The firm also believes that contactless payments will allow them to take a fresh look at the promotions and reward schemes they offer. McDonald's are the first fast-food chain to make the move to NFC payments and believe this will give them an edge in the industry, comparing it to when they were first to introduce free wi-fi.
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