Businesses shoudl see new opportunities opening up as contactless payments become more prevalent. The Mobile Data association believes the new technology will allow businesses to capitalise of impulse buying and create marketing which is better targeted. Mike Hawkes, the association's chairman, said:
'I think all of the operators are savvy enough to [know] that if they push too much content to people in a way that's inappropriate they will lose customers. It's more likely to be pushing stuff that's likely to be of interest rather than just random stuff.'
He also believes that contactless payments will become a lot more popular as the public becomes more aware of them through events such as next year's Olympic Games.
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