Consumers in nine major markets are most likely to trust eBay-owned PayPal with their personal data, according to a survey conducted by GfK. The news could provide a big boost for PayPal as things speed up for mobile payments.
Visa, Mastercard, Apple, Nokia and Samsung followed up PayPal in the findings. Mobile operators who have been hoping to break into m-commerce come much further down the list. GfK analyst Ryan Garner said:
"When we think of trust or security, we probably default to a brand that's been around for a long time. In this case, people have put their trust in a very new company."
This may be due to the recent and high-profile hacking of Sony's Playstation Network, which showed that even the most established brands can quickly lose consumers' trust. While trust currently rests with financial giants such as Visa, this survey shows that newer brands can take their place.
No comments:
Post a Comment