Music lovers attending the Isle of Wight Festival were invited to trial Mastercard pre-paid contactless wristbands during their stay. And 100% said they would use it again.
The system obviates the need to carry a large amount of cash at festivals and participants also found them quicker and easier to use than traditional debit or credit cards. The wristbands were loaded with £30 and distributed to people in the festival's VIP section. Hany Fam, President of Mastercard UK and Ireland, said:
“During this pilot we have made some significant steps towards achieving this [cashless] goal. We look forward to extending the PayPass prepaid wristbands to provide access as well as payments at more festivals and events across the UK.”
What a great idea, I have lost my debit card twice at festivals this year :( Do you know if this type of Festival Wristbands are going to become common in the future, it would be better if there was a biometric check at point of sale aswell.
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